Promoting a business or product requires a marketing plan and with
that comes effective advertising. Not representing your products or services
properly could cause your company loss of revenue. It is never too late to gain
a basic understanding of the ingredients required to formulate a good video production.
Basing your message around these 4 key elements will assist you in achieving the
best possible results.
Targeted
If the company is not narrowing in on a target,
then it is throwing money away unnecessarily. Regardless of what it is that is
being sold there is always a target audience. Deciding on the appropriate radio
station, television programs or time slots all revolve around the targeted
market. As an example, a casino would not want to run their ads on a network
for children.
Captivating
Whether it is a slogan, innovative graphics or a
creative voiceover, there needs to be something that grabs attention. The content
of your tv spot could be flawless but if no one is watching it, what does it
matter? Test several methods and begin to evaluate yourself as you watch a
commercial. Determine what makes each one stand out and see if that style would
work with your marketing plan.
Entertaining
Reading the nutritional values off of a
wrapper would inform the consumer of the products ingredients, but would anyone
pay attention to that? Effective campaigns not only educate and inform but
entertain. Capturing the attention of the viewers is the first step, holding
their attention is the next and that is where entertainment comes in. Humor, parodies or current
events that relate to the audience are just a few examples of what a successful video production studio would shoot.
Unforgettable
In order to connect with a viewer, you need to
be memorable. If a person does not remember what was being advertised five
minutes after the commercial is over, then it has failed. The main objective in
this ingredient is to deliver a clear message while simultaneously supporting the
marketing campaign and product. All successful productions leave a memorable
mark on the consumer.
