Creating
radio and television spots for the automotive market has produced some of the
most creative and interesting commercials in the industry. Whether you are
looking for dramatic, funny or an informative clip, there is one thing the
automakers and dealerships want: Results.
We
live in a society that requires a creative edge to capture the attention of an
audience. With technological advances and stimulating lights, sounds and
diversions, one thing remains the same, thought provoking spots work.
Take a look at this ad:
Interesting, isn't it? Here is a little of the back story:
In the 1950’s, Avis was struggling.
The company was running in the red for quite some time and there was no end in
sight. In the early 1960’s a new president for Avis, Robert C. Townsend, was
determined to hire DDB to breathe life back into the company. During that time,
DDB was known to produce forward thinking ads with a creative and bold
edge. Mr. Townsend took a chance and hired
them, thinking that things could not possibly get any worse.
After Townsend approached and consulted with
the production company, an unexpected suggestion was made: Avis was advised
that the theme behind their new campaign would be to “make good advertising for
a bad product”.
Naturally this suggestion seems absurd
and certainly not something you would see today. The art director began to dig
deep and interview Avis employees from top to bottom. Throughout the interview
process the same answer was replied when asked “why would anyone rent a car
from Avis?” the general answer was “we try harder because we have to”. And with
that, a marketing campaign was born. Within a year, Avis went from 3+ million
dollars in the red to over a million dollars in profit.
This is the power of
creative marketing and Propulsion shares in this enthusiasm.
Our team is ready to
drive sales right to your dealership and we have the tools, experience and
drive to get it done. Pro Media Labs is a full production studio comprised of
voice over talent, editing, sound effects, television commercial production and
talented producers. Browse through the extensive library of audio and video
productions to get a feel for the expansive selection offered by our
experienced team.
When
your Automotive Dealership books with these energetic professionals, you can
come to expect:
- Creative, customized, and promotional automotive
advertising
- State of the art footage, digital still shots, and
various electronic benefits.
- Signature voiceover voice talent or
on-camera spokespeople, male and female
- Highly skilled HD camera crew experienced In shooting
on-site imagery of your lot, showroom or inventory. VIP access to
Propulsions Green Room if you prefer to shoot a studio production
- Technically trained personnel who have extensive
experience with dealerships and automotive advertising.
www.promedialabs.com
