Branding Your Business With Audio Production

Audio branding refers to the specific sounds, music or jingle associated with a company or product. In the spirit of this topic, let’s address the earworm. What exactly is this hideous term? The earworm is the song that plays in a loop (in your mind) long after the song is over.  When it comes to business, this could come in the form of  a voice spot, a song or even just a melody or "hum".

Let’s experiment, what happens when I say the following words:

-Nationwide

-Ricola

-Farmers

Most of those who were tested responded in the following ways:

Nationwide

Response: is on your siiiiide 

Ricola: EVERY SINGLE PERSON said Riiiiiiicoooooolaaaaaaa

Farmers: many sang "we are farmers...bumbuttump bum bum bum bum "

This is essentially branding a company with sound. So, in the spirit of audio branding, let’s review the top 10 songs that have stood the test of time and have possibly made its way into your ear for the rest of the day (earworm):

1.       We Will Rock You : Queen

2.       The Addams Family: TV Theme Song

3.       Tequila: The Champs

4.       Born in the U.S.A: Bruce Springsteen

5.       Oh, Pretty Woman: Roy Orbison

6.       Walking on Sunshine: Katrina & The Waves

7.       Roxanne: The Police

8.       Brown Eyed Girl: Van Morrison

9.       Don’t Stop Believin’: Journey

10.   We Built This City: Starship

When it comes to audio production for businesses, it is imperative that the branding of your company be handled by a professional team. To learn more or to listen to some sampling tv and radio spots from a professional a/v production company, check out this site.