How do tv commercials get attention?

What makes a commercial interesting? Why would someone watch or listen to your radio clip? Take a look at the top viewed car ads from youtube. Brainstorm as you look at what these automotive ads.

 All different styles and methods work, what's your "niche"?

·         The Force: Volkswagen Commercial

 Views: 60,673,591

-we can relate

-it's "cute"

-the average all-american family

-easy to follow storyline

·         World's Funniest Car TV Commercials                                  

   Views: 3,286,903

-funny

-weird

-thought provoking

·         Funny Ferrari Audi Exotic Car Rental Sexy TV Ad - Carjam TV 2013         

Views: 3,191,702

-odd

-uncomfortable

-bizarre

-funny

-strange

·         New 2010 Kia Soul Hamster Commercial - Music Fort Knox by GoldFish

      Views: 2,315,541

-entertaining

-"cute"

-use of animals doing "people things"

- family friendly

·         New Subaru BRZ 2013 Japan Funny Commercial -  TV HD Car Show 2013  Views:1,330,648

-heart warming

-storyboard

-invokes emotion

-sad

- easy to relate to

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